369 AETHER Studio

369 Aether / Guides / What galleries look for

For artists approaching galleries

What a gallery looks for on your website.

I read the published submission guidelines of eleven galleries and exhibition spaces — five in the UK, six in the US and Canada — side by side. The wording differs; the list barely does. Here it is, and where a website does the work for you.

Guidelines read 22 October 2026. Sources at the bottom of the page.

The short version

Six things come up again and again.

  1. Recent work, as one coherent body
  2. Title, medium, size, year — and often the price
  3. A CV: exhibitions, education, representation
  4. A statement or biography
  5. Photographs good enough to sell from
  6. A website to check it all

“A decent, up to date website is a must.”

EDiT. — gallery, London

Item by item

What they write, and what it means for your site.

01Recent work, as one body of work

  • Artspace Warehouse asks for works “created in the last 18 months”.
  • The LAKE Gallery wants “a consistent body of work”.
  • Maddox Gallery asks for “recent works”.
  • Principle Gallery: “Make sure your most recent work is clearly presented on your site so galleries know what you’re currently working on.”

On your siteYour current series first, on the homepage. Older work in an archive, not mixed in.

02The facts of every work

  • Artspace Warehouse: “title, medium, dimensions, date, sales price.”
  • The LAKE Gallery: “the medium(s), size and retail price of each work pictured.”
  • BALTIC: “titles, dimensions/duration, dates and media.”
  • Principle Gallery: “medium (be specific), price, year created … and whether it’s framed or unframed.”
  • The Red Door Gallery and Cedar Creek Gallery ask for prices too.

On your siteA page for each work with exactly these lines. Five of the eleven ask for the price up front — “price on request” makes a gallery write to you just to learn it.

03A CV

  • The LAKE Gallery: “An up-to-date artist CV (not your life history!)”
  • Schindell Gallery: “Full cv including list of previous exhibitions & education/training.”
  • Artspace Warehouse adds representation and sales history. BALTIC asks for a CV “where appropriate”.

On your siteA CV page in plain text, not only a PDF — readable on a phone, findable by your name.

04A statement or biography

  • Maddox Gallery asks for “a considered artist statement”.
  • So do The LAKE Gallery, BALTIC, Schindell, Cedar Creek, SFU Galleries and Pen + Brush — seven of the eleven.

On your siteA short statement on the About page, in your own words. Not a translation of a press release.

05Photographs good enough to sell from

  • Principle Gallery: “if it’s a bad photograph there’s a good chance a collector will breeze right past.”
  • Galleries use low-resolution images on first contact, high-resolution for listings and serious buyers.

On your siteSharp, colour-true images, large enough to see the surface — and a high-resolution file you can send the moment someone asks.

06Your website, by name

  • EDiT., London: “A decent, up to date website is a must.”
  • The LAKE Gallery and The Red Door Gallery ask for links to your website. Maddox Gallery accepts “a professional website” in place of a PDF.
  • Schindell Gallery: if your bio, statement, images and CV are on your website, give the link instead of attachments.

On your siteOne address that holds all of the above — on your own domain, with an email address to match and a form that tells you which work someone asked about.

Be clear about this

What a website can’t do.

Principle Gallery writes: “Sending an email and only directing a gallery to your social media pages or website is not a proper submission.”

A website doesn’t replace the submission. It’s what the gallery opens after your email — to check that the work is current, the facts are complete and you’re serious. Some galleries take the link in place of attachments; others want the email first. Read each gallery’s own rules before you write.

And some won’t read unsolicited work at all: BALTIC says it is “rarely able to accommodate unsolicited proposals”. No website gets you represented. It makes sure that when a gallery looks, nothing is missing.

Next step

Does your site pass the checklist?

Send me the link. I’ll go through these six points on your current site and tell you what’s missing — free, in a short email. If you’d rather see the alternative, I’ll make a sketch of your homepage with your own work in three days.

Check my site See a site built this way

Sources — each gallery’s own published guidelines